"We missed the mark in the past, which is why we are in the crapper now. We need messengers to really capture that region - young, Hispanic, black, a cross section. We want to convey that the modern-day GOP looks like the conservative party that stands on principles, but we want to apply them to urban-suburban hip-hop settings. We need to uptick our image with everyone, including one-armed midgets."
– republican national committee chair michael steele