an open letter to the purina pet food company
in this ad for your product beggin' strips, you feature a dog getting very excited about the possibility of eating bacon. the dog jumps around and runs through the house looking for bacon, nearly trampling a young child in the process.
and the dog talks. the commercial even ends with the dog jumping up on the owner, licking her face and saying, "i love you, i love bacon, i love you, i love bacon."
the problem here is misrepresentation: what we hear in this ad is obviously not this dog's voice. clearly, this voice-over was done by a much smaller dog: a corgi, a scotty, a lhasa apso. this is not the voice of a full-grown golden retriever.
i cannot watch the film of "my fair lady" without wondering what audrey hepburn actually might have sounded like singing "wouldn't it be loverly." i have trouble watching natalie wood mouth "tonight" while knowing i'm hearing marni nixon.
similarly, it seems unfortunate to me that you couldn't cast a dog in this commercial talented enough to read his own lines.